Nutritional Company Herbalife Changing People Lives Marketing Essay

Nutritional Company Herbalife Changing People Lives Marketing Essay A Brief Introduction of Herbalife As founded by Mark Reynolds Hughes, 1980, Herbalife is a nutritional company which aids in the lifestyle and weight management of many people. Their main objective has always been focused on changing peoples lives by meeting the needs of every individual to provide them with a healthy lifestyle. Having been in the industry for 30 years, Herbalife has changed the lives of many people, of any age by providing nutritional and energy supplements and also personal care products, using all natural herbs and resources. Starting from the headquarters of Beverly Hills, California, Herbalife is busily expanding its operation internationally in 73 countries to continuously provide its service to people everyone in the world. With the help of Science on the 5 main focused areas which are research and development, quality assurance, manufacturing, clinical studies and lastly, establishing a Nutrition Advisory Board (NAB). Aside from the research, Herbalife has not only served the society but our planet Earth well, by their own Corporate Social Responsibility program which upholds a value of, We do the right, honest and ethical thing. With this value in their heart, Herbalife has also helped in saving Mother Earth in every way that they could. Promoting the 3Rs, they believe in taking personal responsibility and making their decisions by always thinking about the consequences in everything that they do. Not only caring for our planet, Herbalife has also been concerned for the needy of many children. Mark Hughes created a Herbalife Family Foundation  (HFF) that is dedicated to improve the lives of many children by providing them with the proper healthy nutrition. HFF has also shown continuous support in disaster reliefs over the years. Lastly, Herbalife has never failed to support their employees with a healthy and active lifestyle. By showering them with complimentary products and lowering their health insurance costs, Herbalife has always been keeping their employees at a pink of health. Looking Into The Past Providing and changing the lives of many for 30 years, Herbalife started off with a tragic story Mark Reynolds Hughes, the founder of Herbalife. At just eighteen years of age, Marks mother, Jo Ann Hughes died of an accidental overdose of prescription diet pills. Jo Ann Hughes was a part time model and actress in Los Angeles, who was obsessed in managing her weight and she spent many years in search for a convenient and effective weight loss method. However, in 1970s there were only a few methods and diet pills were the only alternative she could use. The diet pills had a lot of harmful effects on her such as making it difficult for her to sleep, so Jo Ann took plenty of sleeping pills at that time and unfortunately, she died of an overdose. The death of his mother had a great impact on Mark R. Hughes and since then, he dedicated his life to help people lose weight and to improve their health in the safest, most effective and healthiest methods possible. Despite being a school dropout, having no medical and finical background, and no finances to start his business, Mark began to take huge interest in health nutrition especially in Chinese medical herbs. He studied and travelled around China to discover more about the benefits of such herbs on the human body. With much efforts put into studying, testing and refining, Mark brought his first product of Formula 1 into many lives. This meal replacement product helps people lose weight by replacing 2 meals a day while still providing their body with all the nutrition that the cells requires. In February 1980, the 23 year old Mark finally launched Herbalife International in Los Angeles. His first customer of his product was his grandmother Mimi, who had lost about 9kg. Word of the mouth, people began taking more interest in his products and seeing the aftermath, his gain more and more customers and has raised the popularity of Herbalife. Improving, Expanding and Reaching Out In the Years The first launched of his product was a huge success as the sales for just the first month was US$23, 000. Continuous perseverance was paid and shown at the end of the year with a roaring sum of US$2million. With the tremendous success kept in mind, Mark became even more ambitious and had expanded Herbalife to even more countries. He had also established various programmes and created more products along the way. Decades of Herbalife Establishment, Contribution and Success A. In the First Decade (1980 1989) Herbalife managed to expand their business in about 8 countries such as Canada, Australia, New Zealand, and even in the United Kingdom. Many new products were also launched in the first decade for example the Formula 1 and 2 and some new hair and skin care products. B. In the Second Decade (1990 1999) With the success of the first decade, Herbalife continue to venture on reaching out to many countries as possible and to its success, Herbalife managed to open in about 40 countries. Hong Kong and Japan were the first Asian countries that had Herbalife. Again, new products were released and introduced, and it manages to launch their new line of colour cosmetics. In 1994, Mark Hughes created Herbalifes global charity organization, called the Herbalife Family Foundation (FFF). C. In the Third Decade (1990 1999) Establishing in another 24 countries, Herbalife never stops growing despite the death of their founder in year 2000. Herbalife opened in the Singapore in 2003. The HFF donates generously to the Katrina and tsunami disaster relief programs in 2005. The HFF has also reached out to many countries to help save many lives. Herbalife has also actively sponsors and contributes in the athletic world. Other products were also launched and Herbalife is proud to introduce their Formula 1 product for kids. Today, Herbalife has reached out to a total of 73 countries and has changed over a million lives. How does Herbalife change the lives of many Changing lives is difficult because mending the diets and keeping a balanced nutrition is a long and tedious process which requires time, patience, perseverance and a correct mind set. To accomplish all of the above, Herbalife always encourages a proper, balanced diet with a few nutritional guidelines and the adequate amount of exercise to live a better lifestyle. Herbalife has come up with some healthy guidelines for maintaining a good and proper nutrition: Staring the day with a healthy breakfast is important because it helps to provide you with energy that you require throughout the day. Recommendations: Formula 1 and Personalized Protein Powder would be the all-in-one healthy breakfast choice that includes all the nutrients required. Do not overeat during the day and unhealthy snacking is not advisable because it is not a good way to lose weight and provide your body with the nutrition. However, snacking in healthy methods such as fruits and vegetables would be good. Your body must be always hydrated by taking sufficient amount of fluids that it requires. Besides water, each individual should be aware of how much nutrients such as proteins, fats, carbohydrates, minerals and vitamins are needed for themselves. Balancing these nutrients will ensure a healthy diet. Besides having a good and balanced nutrition, our body needs to stay fit and active. Herbalife encourages many to exercise regularly because exercising can help to increase metabolism rate, lower the risk of illnesses and diseases, builds up muscles and tone up the body. How does Herbalife business work? Not just having to be a customer, Herbalife has opened a distributor opportunity to everyone. As a Herbalife distributor, you get to change many lives and yet earn an income too. Millions of satisfied customers have joined Herbalife as a distributor and this has increased the popularity of Herbalife over the years. The role of a distributor is to promote and gain as many customers as possible with the correct mindset of promoting healthy lifestyle for everyone. A distributor must also provide a good experience for all customers by delivering the products in person, be courteous to potential customers and provide a great follow-up service by calling and ensuring that the customers are getting positive results with the products, and also to introduce them to new products. To ensure that the customer is satisfied, a distributor must also start by building a strong relationship. Showing a great and genuine interest in meeting the needs of the customers will make them trust them more. The USE, WEAR, TALK Principle The USE, WEAR, TALK is a principle which consists of three simple concepts which all distributors must know and follow. This principle helps many distributor s succeed in their Herbalife business. USE As a distributor, he or she must use the product every day and show positive results because then, their customers will trust them more. Seeing is believing, therefore the distributor have to take Before and After photos of themselves to show their customers that they did it. This will gain trust from their customers and they will want to follow their footsteps. WEAR Wearing refers to the Herbalife buttons and apparel which aids in the promoting and advertising of Herbalife. Buttons such as Lose Weigh Now, Ask Me How! will gain the attention of many and people will want to ask you about what the button meant. This will help distributors start off conversations much easier. TALK When the distributor finally got a customer, he or she needs to use resourceful and the right knowledge about the products, financial success stories and business opportunity to instruct their customer on how to use the Herbalife product efficiently. Lastly, by encouraging customers to be a part of Herbalife as a distributor would serve many benefits to both parties. The customer will gain discounts in all products and he or she is open to a business opportunity which in return, he or she can gain his or her own customers. He or she will also have an opportunity to travel with Herbalife around the world for trainings programmes and various Herbalife events. On the distributor side, if he or she has gain many customers and reached the specific targets, he or she gets even more discounts and profits. With that, he or she can be promoted to higher standards in the Herbalife business and gaining much more benefits. Swot Analysis of Herbalife Strength Weaknesses Opening to many more countries Increase Herbalifes entity with the increase of distributors Frequent road shows to promote Herbalife Lack of customers and their trust, Herbalifes business will suffer losses Competitors of similar companies Products may be banned in some countries due to the different requirements Opportunities Threats Herbalife allowing business opportunities will help many people earn an income More income and expanding business with health conscious society Being a health company, Herbalife can face threats like complains of products By bringing Herbalife to many other countries, the strength of this method could not only expand the business but also change many lives across the globe. With more people joining as distributors, the business will grow faster and more people will know about Herbalife. Lastly, promoting road shows is a strength because with every road show, Herbalife can gain more customers and spread the message across of healthy living to many people. Herbalife has opened their doors to many people for a business opportunity to earn an income for themselves. This job is done leisurely and thus people would not find it a chore to complete a certain task given to them. In todays society, many people demands for a good healthcare system. This gives a huge opportunity for Herbalife to sell its nutritious products faster since the demands keeps increasing. Similarly to many companies, once there is a loss of customers, the company will face a lesser profit at the end of the year. If this persists, the company would face a downfall or even bankruptcy. Since the demand for good healthcare is increasing, more and more companies will open for the same purpose which is to promote and sell their health products too. With such a competitive market, any company whos laid back and not up to date will definitely be on the losing end. Due to the different requirements in the different countries, some health products may be banned as the government agrees that it is not suitable to be sold. If the products do not meet the requirements that are proposed by the country, again Herbalife would lose another opportunity to sell their products. Being a health company, Herbalife can face threats like complaints of products. People who would have complained might have suffered some conditions or find the products inefficient and not working on them. This again will lead to a loss in business. Marketing Mix of Herbalife Product The main purpose of Herbalifes product is to help their customers lead a healthy lifestyle with the appropriate and sufficient nutrients needed for themselves. Not only just selling their nutritious products, Herbalife has also skin and hair care products too. Price Herbalife has a special pricelist for their distributors. As mentioned in the earlier part, when a distributor performs well and reaches the certain target, he or she is entitled to more discounts based on the category they are standing on. For example, Herbalifes main product would be the Formula 1 nutritional milkshake. A customer will purchase this at $77.22. However, if a distributor purchases the same product, he or she is entitled to a 25% discount and the cost of it would be $59.35. The percentage of discount will increase when the distributor is promoted to a higher level. Place Herbalifes Worldwide Corporate Headquarters is located in Los Angeles, USA. In Singapore, Herbalife International Singapore PTE. Ltd was located at Orchard Road. They moved earlier this year (2010) to TripleOne Somerset Road. Promotion Herbalife has always been keen to go public. Distributors are giving free body evaluations almost every day and free health talks once a month. As a normal customer, they can also stand a chance in having a higher percentage discounts when they buy in bulk. Herbalife has come up with a wholesale price scheme which allows their customers to have more discounts when they buy in large amounts. Comparing Herbalife and a Competitor, Cambridge Diet Cambridge Diet The Cambridge Diet is a diet plan developed by Dr. Alan Howard, a research scientist of Cambridge University in 1970. Dr. Alan together with Dr. McLean-Baird researched and created a weight plan that helps people lose weight by consuming their formulated products which contains all the nutrients required. The Cambridge Diet was a success as results proved that it was effective in helping many people to lose weight quickly. Herbalife The Cambridge Diet Serves the purpose of helping people lose and gain weight healthily Main purpose of helping people lose weight effectively only As of today, Herbalife has already been established in 73 countries, worldwide in just 30 years As of today, The Cambridge Diet Plan is sold in 31 countries worldwide in 40 years only. Does not only sells health products but other products like skin and hair care products, cosmetics Only sells health products like meal supplements such as porridges, healthy bars and shakes with a plan to follow for effective results Herbalife products cater for all age groups, from toddlers and kids to adults and elderly. The Cambridge Diet is suitable for people over the age of 16 Involves in many events and helps the world in various ways such as providing funds and help for disaster reliefs; for example establishing of the Herbalife Family Foundation Does not have a charitable organization, is focused mainly on helping people lose weight and live a healthy lifestyle. Why do I compare Herbalife with the Cambridge Diet? Both companies, Herbalife and The Cambridge Diet are similar healthcare companies that provide helps and ways to help people improve their weight problems with nutritional products. However, referring to the table above, both companies are quite different in various ways. The goal for the company may be quite similar however, Herbalife helps both people who are underweight to gain weight and overweight to lose weight. Unlike The Cambridge Diet which only helps people lose weight. Herbalife is more successful in selling their products and expanding their business over the world. This can be seen in the number of countries where their availability is found. Herbalife does not only focus on a certain age group and thus, it is well-rounded in providing for everyone needs. Lastly, Herbalife thinks for the society and is responsible and helpful in doing their part for Mother Earth. Opening a charitable organisation would already benefit and save many lives. To sum it up, Herbalife can be seen to be more successful and has achieved many goals over the years. It is more established and has thoughtful in providing the needs for people of all ages. The Final Climb to Success After the tragic death of Herbalifes founder, Mark Hughes, the company faced many struggles that caused damages to the companys reputation. Lawsuits after lawsuits were filed on Herbalife that caused the companys sales to decrease from $1,085.5 million in 2000, to $1,020.1 million in 2001. The decision was then made to sell the company. Herbalife was invested by private firms Whitney Co. and Golden Gate Capital in 2002. Michael O. Johnson, who was also the President of The Walt Disney Company for 17 years, became the CEO of Herbalife. Under the direction of Michael O. Johnson, Herbalifes sales began climbing steadily from $1,309.7 million in 2004, to $2,324.6 million in 2009. In 2007, Michael O. Johnson became the Chairman of Herbalife. With such a talented leader for Herbalife and the never dying spirit of Herbalife, the sales have grown to $2.7 billion today. Only with the help of Michael O. Johnson, Herbalife was able to get in the road of success once again. Conclusion Over 30 years, Herbalife has proved that failure is never a dead end and only with the countless number of tries, Herbalife is proud to be where it is now. Today, Herbalife has continuously been improving, researching and expanding their business worldwide. With the strong beliefs, values and missions, I believe Herbalife will prosper even further.

Booth Multiplier

Low Power Booth Multiplier by Effective Capacitance Minimization P. Nageshwar Reddy Dr. Damu Radhakrishnan Stu. in SUNY, New Paltz, NY Prof. in SUNY, New Paltz, NY Abstract: In this paper we present an energy efficient parallel multiplier design based on effective capacitance minimization. Only the partial product reduction stage in the multiplier is considered in our research. The effective capacitance is the product of capacitance and switching activity. Hence to minimize the effective capacitance in our design, we decided to ensure that the switching activity of nodes with higher capacitances is kept to a minimum.This is achieved in our design by wiring the higher switching activity signals to nodes with lower capacitance and vice versa for the 4:2 compressor and full adder cells, assuming the initial probability of each partial product bit as 0. 25. This reduced the overall switching capacitance, thereby reducing the total power consumption in the multiplier. Power analysis is do ne by synthesizing our design on Spartan-3E FPGA and used XPower Analyzer tool that is provided in ISE Xilinx 10. 1. The dynamic power for our 16? 16 multiplier was measured as 360. 4mW, and the total power 443. 31mW. This is 17. 4% less compared to the most recent design. Also we noticed that our design has the lowest power-delay product compared to the multiplier presented in the literature. Index Terms- Booth multiplier, Effective capacitance, 4:2 compressor. 1. Introduction A multiplier is the most frequently used fundamental arithmetic unit in various digital systems such as computers, process controllers and signal processors. Thus it has become a major source of power dissipation in these digital systems.With the exponential growth of portable systems that are operated on batteries, power reduction has become one of the primary design constraints in recent years. In the present era, each and every electronic device is implemented using CMOS technology. The three major sources of power dissipation in digital CMOS circuits are dynamic, short circuit and leakage [1]. Generally, power reduction techniques aim at minimizing all the above mentioned power dissipation sources but our emphasis is on dynamic power dissipation as it dominates other power dissipation sources in digitalCMOS circuits. The switching or dynamic power dissipation occurs due to the charging and discharging of capacitors at different nodes in a circuit [2]. The average dynamic power consumption of a digital circuit with N nodes is given by: where VDD is the supply voltage, Ci is the load capacitance at node i, fCLK is the clock frequency and ? i is the switching activity at node i. The product of switching activity and load capacitance at a node is called effective capacitance.Assuming only one logic change per clock cycle, the switching activity at a node i can be defined as the probability that the logic value at the node changes (0->1 or 1->0) between two consecutive clock cycles . For a given logic element, the switching activity at its output(s) can be computed using the probability of its inputs and is given by: where and denote the probability of occurrence of a ‘one’ and ‘zero’ at node i respectively. When Pi = 0. 5, the switching activity at a node is maximum and it decreases as it goes towards the two extreme values (i. e. both from 0. to 0 and 0. 5 to 1). The two main low power design strategies for dynamic power reduction are based on (i) supply voltage reduction and (ii) the effective capacitance minimization. The reduction of supply voltage is one of the most aggressive techniques because the power savings are significant due to the quadratic dependence on VDD. Although such reduction is usually very effective, it increases leakage current in the transistors and also decreases circuit speed. The minimization of effective switching capacitance involves reducing switching activity or node capacitance.The node capacitance de pends on the integration technology used. To reduce switching activity only requires a detailed analysis of signal transition probabilities, and implementation of various circuit level design techniques, such as logic synthesis optimization and balanced paths. It is independent of the technology used and is less expensive. Admiring the advantages of switching activity reduction, this paper focuses on switching activity reduction techniques in a multiplier. Digital Multiplication is done in three steps in a Booth coded multiplier.The first step is to generate all the partial products in parallel using Booth recoding. In the second step these partial products are reduced to 2 operands in several stages by applying Wallace/Dadda rules. These stages follow one after the other, feeding the output of one stage to the next. The final step is adding the two operands using a carry propagate adder to produce the final sum. Our main focus in this paper is the second step, partial product reduc tion. Fig. 1 shows the modified Dadda reduction tree for a 6? 6 unsigned multiplier, which uses full adders (FA) and half adders (HA) as basic elements.Stage 1 is the rearranged 6? 6 unsigned partial product array obtained using the partial product generator. At every partial product reduction(PPR) stage the number of bits with the same order (bits in a column) are grouped together and connected to adder cells following Dadda’s rules. Each column represents partial products of a certain magnitude. The sum output of a FA or HA at one stage will place a dot in the same column at the next stage and an output carry in the column to the left in the next stage (i. e. one order of magnitude higher). Fig. 1. Modified Dadda reduction tree for 6? unsigned multiplication The Wallace and Dadda designs use only FAs and HAs in the reduction stages, which form an irregular layout and increases wiring complexity. Wiring complexity is a measure of power. Since then Weinberger [3] has proposed a 4:2 compressor, the majority of the multiplier designs today make use of 4:2 compressors to increase the performance of the multiplier. They also contribute to power reduction as they decrease the wiring capacitance due to a more regular layout, contributing to fewer transitions in the partial product reduction tree. It also reduces hardware cost.The design of the 4:2 compressor got impoved in time, and modified design presented by Jiang et al. claimed improvements in both delay and power dissipation compared to earlier designs [4]. Several logic and circuit level optimizations are possible by using higher order compressors instead of simple FA cells for reducing the number of transitions in the partial product reduction stage. Because of this we used 4:2 compressors, FA (3:2 compressor) and HA cells in our partial product reduction stages. We reduced the switching activity by minimizing the effective capacitance at every node in the circuit.This stands as the main focus of this paper. This paper is organized as follows: related research in section 2 and 2. Related Research Many researchers have elucidated different low power multiplier architectures by using different techniques to reduce the total switching activity in a multiplier [ ]-[ ]. Ohban, et al. proposed a low power multiplier using the so called bypassing technique [5]. The main idea of their approach is to minimize the signal transitions while adding zero valued partial products. This is done by bypassing the adder stage whenever the multiplier bit is zero.Masayuki, et al. proposed an algorithm using operand decomposition technique [6]. They decomposed the multiplicand and the multiplier into 4 operands and using them they generated twice the number of partial products compared to the conventional multiplier. By doing this, they reduced the one probability of each partial product bit to 1/8 while it is 1/4 in the conventional multipliers. This in turn decreases the switching probability. Chen, et al. proposed a multiplier based on effective dynamic range of the input data [7].If the data with smaller effective dynamic range is Booth coded then the partial products have greater chances to be zero, which decreases the switching activities of partial products. Fujino, et al. proposed a multiply accumulate design using dynamic operand transformation technique in which current values of the input is compared with previous values [8]. If more than half of the bits in an operand change then it is dynamically transformed to its two’s complement in order to decrease the transition activity during multiplication. Chen, et al. roposed a low power multiplier, which uses spurious power suppression technique (SPST) equipped Booth encoder [9]. The SPST uses a detection logic circuit to detect whether the Booth encoder is calculating redundant computations which yield in Zero partial product and stops such PP generation process. To implement the basic principles used in all the ab ove mentioned multiplier architectures not only increase hardware intensity but also introduce delay in the operation. Also the extra circuitry employed to implement them consumes power.So our research interest is focused on techniques which decrease power without introducing any delay and additional hardware. Oskuii et al. proposed an algorithm based on static probabilities at the primary inputs [10]. At every PP reduction stage the number of bits with the same order of magnitude (bits in a column) are grouped together and connected to the adder cells in a Dadda tree. The selection of these bits and their grouping influences the overall switching activity of the multiplier. This was illustrated in Oskuii’s paper by referring to an early work, which is described below. Only one column per stage is considered here. As the generated carry bits from adders propagate from LSB towards MSB, optimization of columns is performed from LSB to MSB and from first stage to last stage. Thu s it can be ensured that the optimization of columns and stages that has already been performed will still be valid when later optimizations are being performed. * Glitches and spurious transitions spread in the reduction stage after a few layers of combinational logic. To avoid them is not feasible in most cases. Therefore it seems beneficial to assign short paths to partial products having high switching activity.Oskuii’s goal was to reduce the power in Dadda trees. The one probability for sum and carry of the FA and HA can be calculated from their functional behavior [10]. According to Oskuii’s algorithm, assuming the switching probabilities of partial products in a particular stage are calculated using the previous stage one probabilities and in each column and they arranged these partial product bits in ascending order. They first use the lower switching probability bits to feed full and half adders and transfer the higher switching probability bits to the next st age.From the set of bits to feed adders they tried to feed the highest switching probability signal to the carry input of the full adder as its path in full- adder is shorter than the other two inputs. Fig. 2. Example to illustrate Oskuii’s approach [10] Fig. 2 gives an example where 7 bits with the same order of magnitude are to be added. This is shown as the shaded box in the 2nd group of bits from top in Fig. 2. According to Dadda rules of reducing a partial product tree, 2 FAs must be used and one bit will be passed to the next stage together with the sum and carry bits generated by the full adders. s for i varying from 1 to 7 represent the switching probabilities of the seven bits. These are sorted in ascending order and listed as ? i* with the highest one as ? 1*. According to their approach, the bit with highest switching activity is kept for the next stage i. e. in Fig. 3. 2, and assign and to the carry inputs of the two FAs as their path is shorter and the other bits to the remaining inputs of FAs in any order. In this way they reduced the partial product tree by bringing the highest transition probability bits more closer to the output such that it reduces the total power in the multiplier without any extra hardware cost.Oskuii claimed that power reduction varying from 4% to 17% in multiplier designs could be achieved using their approach. On careful analysis of Oskuii’s work we notice that further reduction in power can be achieved. This is elaborated in our design presented in the next section. 3. Proposed Work By using a partial product generator (PPG) for the n? n multiplier employing radix-4 Booth encoder we obtained the required partial products. These partial products are then reduced to 2 operands employing several partial product reduction (PPR) stages. We used a combination of 4:2 compressors, FAs and HAs in reduction stages.At each stage modified Dadda rules are applied to obtain operands for the next stage. While minimizing the partial product bits in each column using 4:2/3:2 compressors and HA cells, emphasis was given on higher speed and lower power. Higher speed is achieved by allowing the partial product bits to pass through a minimum number of reduction stages, while minimizing the final carry propagate adder length to the minimum. Fig. 3. Proposed PPG scheme for a 16? 16 multiplier Fig. 3 shows the proposed partial product reduction scheme for a 16? 16 parallel multiplier.Nine partial products obtained by PPG are reduced to 2 operands using 3 reduction stages. The vertical green boxes in each column represent 4:2 compressors. It takes five bits and reduces them into 3 output bits, one sum bit in the same column position and two carry bits in the next higher significant column (one bit left) of next stage. The vertical red boxes represent full adder cells, which reduce three partial product bits in a column and generate the sum and carry bits. Similarly, the vertical blue boxes represent half add ers and add two partial product bits to reduce it to 2 output bits.The order in which the inputs are fed to 4:2 compressor, full and half adders is discussed in the next section. In Fig. 3 the maximum number of partial products in a column is 8 (columns 14 to 17). Since we are using 4:2 compressors that can take up to 5 input bits, to reduce the partial products in the first stage, we want to make sure that the maximum number of partial products in the next stage is only 5. This way we can reduce the bits in each column in stage 2 using one level of 4:2 compressors. And in the third stage, we want to ensure that the maximum number of bits in any column is only 3, so that full adders can be used to add them.This will permit the whole reduction process to be achieved in 3 stages. The half adder in column 2 in reduction stage 1 and the full adder in column 3 in reduction stage 2 are used so as to minimize the size of the final carry propagate adder. 4. Power Reduction Once the minimum number of reduction stages is established for a design, the next criterion is to minimize power consumption. This is achieved by delay passing and reducing the effective capacitance at every node in the reduction stages also following Oskuii’s rules (discussed in Section 2).To minimize the effective switching activity, the design must ensure that the switching activity of nodes with higher capacitance value must be kept to a minimum. This is achieved by a special interconnection pattern used in our design. The higher switching activity signals are wired to nodes with lower capacitance and vice versa. Our multiplier design uses the above idea to minimize power. This paper therefore focuses on selective interconnection of signals to the inputs of 4:2 compressors and FAs and HAs using the above concept.The logic diagram and the input capacitances for a full adder are shown in Fig. 4(a). For the following we will assume that each and every input lead to a logic gate is considered as one unit load (C1). Hence if a signal is connected to the inputs of two logic gates, then the load is two units (C2). From the logic diagram of the full adder in Fig. 4(a), input B is connected only to an XOR gate, where as inputs A and C are connected to both an XOR and a Mux. Hence, the input capacitance of the B-input is smaller than the other two inputs.The load presented by the B input is one unit load, while the loads presented by A and C are 2 unit loads. Hence a transition on input B will result in less effective capacitance. This is represented by the capacitance values C1 (1 unit load) and C2 (2 unit loads) as shown in Fig. 4. 9. Again by comparing the three inputs, the C input goes through only one logic device (XOR gate or Mux) before it reaches the output, where as both A and B goes through two logic devices before reaching the output. Hence, a transition on any of the inputs A or B could result in output transitions on all the three logic devices.But a transition o n input C will affect only two of these logic devices. Therefore we can conclude that even though the inputs A and C represent the same load, the overall switching effect on the full adder due to C input will be less than that due to A input. Hence, as a rule of thumb, the first two higher transition inputs among a set of three inputs that are given to a full adder should be connected to the B and C inputs and the last one to A. (a) (b) Fig. 4. a) FA logic diagram and input capacitances (b) 4:2 compressor logic diagram and input capacitances Similarly, the logic diagram of a 4:2 compressor and its input capacitances are shown in Fig. 4. (b). The input capacitances presented by X1, X3, X4 and Cin are twice that presented by X2. Hence, the highest transition probability signal must be connected to the X2 input. Again by using a similar argument as in the full adder, the second highest transition probability signal must be given to the Cin. The remaining inputs are given to X1, X3 and X4 in any order. This minimizes the overall effective capacitance in a 4:2 compressor.The probability of a logic one at the output of any block is a function of the probability of a logic one at its inputs [11] [12]. From the logic functions of 4:2 compressor, FA and HA we can calculate their output probabilities knowing their input probabilities. Table 2: Probability equations for 4:2 Compressor | 4:2 Compressor| PSUM| | PCout| | PC0| | Table 1 shows the probability expression for the sum and carry outputs for the full adder and half adder in terms of their input signal probabilities. The 4:2 compressor output probabilities are shown in Table 2. By comparingTables 1 and 2 we can say that the statistical probabilities of the output signals of basic elements (4:2 compressors, full adders and half adders) used in partial product reduction stages vary. Table 3 shows the output signal probabilities of 4:2 compressor, full adder and half adder, assuming equal ‘1’ probabiliti es of 0. 25 for all inputs. In each partial product reduction stage the signals in a particular column have different switching probabilities. The output signals of one stage become inputs to the next stage. So the switching probabilities of the outputs diverge more as we move down the partial production reduction stages.Table 3. 1: Output Signal Probabilities of FAs and HAs | Full-adder| Half adder| SUM| | | CARRY| | A. B| PSUM| | | PCARRY| | | Table 3: Output probabilities of 4:2 compressor and adder cells Input signal probabilities = 0. 25| 4:2 compressor| Full adder| Half adder| SumCoutC0| 0. 48440. 15630. 2266| SumCarry| 0. 43750. 1563| SumCarry| 0. 3750. 0625| Several reduction stages are required to reduce the partial products generated in a parallel multiplier. As shown in Fig. 3, at each stage a number of bits with the same order of magnitude are grouped together and connected to the 4:2 compressors and adder cells.The selection of these bits and their grouping influences t he overall switching activity of the multiplier. This is what we will exploit to reduce the overall switching activity of the multiplier. Fig. 5 shows the array structure of the proposed partial product reduction scheme for a 16? 16 multiplier. In the following we assumed that the one probability of all the 9 partial product bits are same and is equal to 0. 25 (as discussed in Section 3. 26). These 9 partial product bits are fed to 4:2 compressors, full and half adders and are reduced to 5 operands. The bits in these 5 operands will have different one probabilities.From these one probabilities we can calculate their switching probability. If we look at each column all the bits in that column have the same weight but different one probability. So we have enough freedom to choose any of these signals which can be connected to any of the inputs of the basic elements. The way these signals are wired to basic elements to achieve reduction will affect the total power consumption in a mult iplier. Show an example Fig 5 shows how we wired the input signals to 4:2 compressors and full adders in the proposed design. To illustrate the principle consider column 16 of reduction stage 2 in Fig. , where we have five bits with the same order of magnitude, which are to be wired to the inputs of a 4:2 compressor. The first higher transition bit is fed to X2 input and next higher transition bit is fed to Cin, as they provide lower switching activity when compared to others. The remaining three bits can be fed to X1, X3 and X4 in any order. Similarly on column 11 in reduction stage 3, three bits of the same order are to be added. The highest transition bit is given to B input of the adder and the next higher transition bit is fed to C input. The third bit is fed to A input.This way of feeding the inputs, we can decrease the output switching probabilities of compressors and adders. By applying the same technique to every stage we can reduce the overall switching capacitance of the multiplier, thereby reducing power. Fig. 5. Wiring patterns for 4:2 compressors and full adders 5. Simulation Power analysis was done by synthesizing our 16? 16 multiplier design on Spartan-3E FPGA and using XPower Analyzer tool provided in ISE Xilinx 10. 1. We evaluated the performance of our 16? 16 multiplier by comparing with the conventional Wallace and Oskuii’s multipliers.Table 4 shows the quiescent and dynamic powers of different multipliers obtained by simulation. The quiescent power is almost the same for all multipliers. The dynamic power for our design is only 360. 74 mW, where as Oskuii’s and Wallace multipliers consume 454. 06mW and 475. 08 mW respectively. Hence the total power consumption is only 443. 31mW for our multiplier, which is less by 17. 39% and 20. 51%, compared to Oskuii’s and Wallace multipliers. Table 4: Power reports from simulation for a 16? 16 Multiplier Design| QuiescentPower (mW)| DynamicPower (mW)| TotalPower (mW)| Our Design| 8 2. 7| 360. 74| 443. 31| Oskuii’s Design| 82. 57| 454. 06| 536. 63| WallaceMultiplier| 82. 67| 475. 08| 557. 75| Table 5 Power-Delay products of 16? 16 multipliers Design| Total Delay (ns)| Power (mW)| Power-Delay Product| Our Design| 30. 889| 443. 31| 13. 693*10-9| Oskuii’s Design| 31. 219| 536. 63| 16. 753*10-9| WallaceMultiplier| 35. 278| 557. 05| 19. 651*10-9| Table 5 shows the power-delay products of different multipliers. Smaller the power delay product of a multiplier the higher is its performance. Our design has the shortest delay of 30. 889ns, compared to 31. 219ns and 35. 78ns for Oskuii’s design and Wallace’s design respectively. Hence our design has the lowest power-delay product compared to both Oskuii’s and Wallace multipliers. 6. Conclusions We have presented an investigation of multiplier power dissipation, along with some techniques which allow reductions in power consumption for this circuit. Given the importance of multipliers, it is essential that further research efforts are to be directed in the following ways. * In this thesis the switching activity criteria for the interconnection pattern in 4:2 compressors was used only for two of the inputs of the 4:2 compressor.The interconnections of signals on the other three inputs are made without any importance given to their switching activity. This is because at the gate level, the load capacitance at a node is measured simply based on the number of connections made at that node. In the 4:2 compressor, three of the inputs are feeding two inputs each (except the carry input). Hence, we consider them with the same load capacitance. In reality, this is not true. To get an accurate estimate on capacitance, an actual layout of the cell has to be made using VLSI layout tools and then their capacitances are to be extracted.Hence further research could focus on the above so as to find an ordering for these inputs based on their capacitance values. Also, different impl ementations of 4:2 compressors may be compared so as to select the one with the lowest capacitance values. * Extending the proposed interconnection technique to the partial product reduction stage by employing higher order compressors such as 5:2, 9:2, 28:2, etc. In this manner, different architectures using various combinations of compressors in the partial product reduction stage can be compared so as to select the best one with the lowest power dissipation for any multiplier.References 1] D. Soudris, C. Piguet, and C. Goutiset , Designing CMOS Circuits for Low Power. Kluwer Academic Press, 2002. [2] L. Benini, G. D. Micheli, et al. , Dynamic Power Management Design Techniques & CAD Tools. Norwell, MA: Kluwer Academic Publishers, 1998. [3] A. Weinberger, â€Å"4:2 Carry Save Adder Module,† IBM Technical Disclosure Bulletin, vol. 23, 1981. [4] S. F. Hsiao, M. R. Jiang, and J. S. Yeh, â€Å"Design of High-Speed Low-Power 3-2 Counter and 4-2 Compressor for Fast Multipliers,â €  Electronics Let. , vol. 34, no. 4, pp. 341-342, 1998. [5] J. Ohban, â€Å"Multiplier Energy Reduction Through Bypassing of Partial Products† in Proc. Asia-Pacific Conf. on Circuits and Systems, vol. 2, pp. 13–17, 2002. [6] M. Ito, D. Chinnery, and K. Keutzer, â€Å"Low Power Multiplication Algorithm for Switching Activity Reduction Through Operand Decomposition,† 21st Int. Conf. on Computer Design, 2003. [7] O. T. Chen, S. Wang, and Yi-Wen Wu, â€Å"Minimization of Switching Activities of Partial Products for Designing Low-Power Multipliers,† IEEE Trans. on VLSI Syst. , vol. 11, pp. 418 – 433, 2003. [8] M. Fujino, and V. G. Moshnyaga, â€Å"Dynamic Operand Transformation for Low-Power Multiplier-Accumulator Design,† in Proc. of the Int. symp. n circuits and systems, 2003. [9] K. H. Chen and Y. S. Chu, â€Å"A Low Power Multiplier with Spurious Power Suppression Technique,† IEEE Trans. VLSI Syst. , vol. 15, no. 7, pp. 846-850, 20 07. [10] S. T. Oskuii, â€Å"Transition-Activity Aware Design of Reduction-Stages for Parallel Multipliers,† in Proc. of Great Lakes Symp. on VLSI, 2007. [11] K. Parker and E. J. McCluskey, â€Å"Probabilistic Treatment of General Combinational Networks,† IEEE Trans. on Computers, C-24: 668-670, June 1975. [12] M. Cirit, â€Å"Estimating Dynamic Power Consumption of CMOS Circuits† in Proc. of ICCAD, pp. 534–537, 1987.

Uncommon Article Gives You the Facts on Internship Reflection Paper Essay That Only a Few People Know Exist

Uncommon Article Gives You the Facts on Internship Reflection Paper Essay That Only a Few People Know Exist Another key to success entails an individual must have a professional attitude to be able to fit in the competitive industry. Clearly my objectives which were set in the beginning proved extremely difficult where it might have been something that required superhuman capability to realize. You will likely have to use the CRN number when registering. A suitable start sufficiently increases your odds of success. The intern that's discussed within this paper spent her hours working with a transitional recovery application which is contracted with the neighborhood court system for addicts which are in danger of risking their lives and freedom as a result of addiction. I realized that this isn't only a tiring job. however, it also required me to be active all the time. My resume doesn't require a makeover, it has to be restarted from scratch, and that's a great thing! Just something as easy as an observation or merely looking at student work posted in and outside the classroom is a means for each of us to learn from one another. Internship Reflection Paper Essay Can Be Fun for Everyone While taking print out of your internship file, remember that what kind of paper you may use to make it appear more professional and excellent idea is to use resume paper. And here we're going to inform you all nuances and share suggestions on how to compose a reflective essay. An excellent reflective ess ay may be an amazing reflective essay with the appropriate planning. Utilizing this guide, you might discover some other helpful methods to compose an ideal reflective essay. I've always enjoyed writing, and always felt I was pretty great at it. The investigative issues portrayed within this report have been facilitated by using journals, and the many reports given by authors of distinct newspapers. Therefore, the procedure for writing will turn out to be much simpler. Internship Reflection Paper Essay at a Glance It's important to listen in addition to share. I am constantly inspired to develop new marketing and advertising ideas and blog post concepts that could help promote and bring in new on-line traffic. What's a reflection question. If you're late in business it's not merely a reflection of you, but of the whole business enterprise. The Lost Secret of Internship Reflection Paper Essay In experiential learning and internships, the actual learning comes afterthe work term when you've got a chance to consider about what you saw and experienced. Sometimes, you're expected to create a report based on various time periods of your internship als o. As soon as it is your duty to track down an internship, there are an assortment of methods to get a position. It is essential for individuals to involve themselves in internship programs to be able to be in a position of understanding the important component of the job. If you've got additional questions regarding your upcoming internship, get in touch with a CLS counselor. Most on-campus recruiters are searching for full-time employees, but a lot of them are also searching for interns. To summarize, I want to remember that my paralegal internship equipped me with the skills required to become an attorney later on. My paralegal internship taught me the way to get together with unique men and women well, how to ask questions when I didn't understand something and the way to communicate nice and bad news to attorneys. The Honest to Goodness Truth on Internship Reflection Paper Essay It's important to highlight major events also. Thus, this resort hotel is just one of the greatest choices and they're able to guarantee their quantity of service and facilities for all sorts of guest. The Seventeen Days program is extremely unique as it is a video based and interactive intervention in which girls have the capacity to tailor the intervention to targ et their unique needs. Meeting the greatest atmosphere, higher class rooms and to be impressed by an ideal services.

Classical Hollywood Style - 818 Words

Classical Hollywood narrative Classical Hollywood cinema possesses a style which is largely invisible and difficult for the average spectator to see. The narrative is delivered so effortlessly and efficiently to the audience that it appears to have no source. It comes magically off the screen. John Belton, film scholar, Rutgers University Classical Hollywood narrative refers to the filmmaking tradition established in Hollywood during the 1920s and 1930s. It became the dominant style throughout the western world against which all other styles were judged. While there have been some challenges to it in recent years, it remains the accepted style for most Hollywood films today. The Hollywood style is so effective in convincing us†¦show more content†¦In this respect we are god-like - we can see everything! This makes the style of storytelling objective, according to film academics David Bordwell and Kristen Thompson. It also allows us to accept simultaneous time or parallel editing (see page 25). Character driven. The American style of cinema is almost exclusively concerned with individual characters (and stars). This contrasts sharply with the Soviet montage style ofShow MoreRelatedThe Classical Hollywood Style By American Cinema1250 Words   |  5 Pagesof a larger anthology, I noticed that the film did not strictly follow the structure of the Classical Hollywood Style, but instead was seemingly influenced by American cinema provided that it achieved similar results typically seen with the use of Classical Hollywood Style such as having a change in the characters and having the plot move forward. When examining for uses of the Classical Hollywood Style, I found that the characters did drive the narrative, however, the characters had guilt and sympathyRead MoreAnalysis Of The Film Theeb 1285 Words   |  6 PagesThe film Theeb, like other classical Hollywood narrative films, is governed by its appearance of being real and believable. The attempt to convey realism is through its narration. Narration is shaping our experience through film style (Bordwell 1986, p. 26). Classical narrative is made up of perfect balance and symmetry of style that aims to convey a message to the audience. It integrates all elements of the film to reassure and satisfy the spectators. The film follows a set of norms and standardsRead MoreIn Classical Hollywood Cinema, Most Films Are Voyeuristic1686 Words   |  7 PagesIn classical Hollywood cinema, most films are voyeuristic in nature. This paper examines two films that explain the main characters’ relationships but in styles that contrast classical cinema. The two films analyzed have some similarities but primarily are different than what most American audiences are accustomed to seeing. Annie Hall is a romantic comedy from the United States that explores sexual relationships. The movie is focused on the relationship between two main characters -Alvy Singer playedRead MoreThe Golden Age Of Hollywood1293 Words   |  6 Pages Classical Hollywood film sprung up in the 1920s and lasted until the mid to late 1960s. This type of cinema, now know as the â€Å"Golden Age of Hollywood,† had a very specific style. It used flashbacks, continuity editing as well as â€Å"narratives structured around the goals of individual characters† (Belton 44), also known as a deadline device. Stars of that era were chosen specifically to play the individual main characters and they had more traits than less involved characters, such as launching theRead MoreEssay Classical and Post-Classical Hollywood Cinema2462 Words   |  10 PagesClassical and Post-Classical Hollywood Cinema INTRODUCTION During the course of this essay it is my intention to discuss the differences between Classical Hollywood and post-Classical Hollywood. Although these terms refer to theoretical movements of which they are not definitive it is my goal to show that they are applicable in a broad way to a cinema tradition that dominated Hollywood production between 1916 and 1960 and which also pervaded Western Mainstream Cinema (Classical HollywoodRead MoreAnalysis of Singin in the Rain Essay1112 Words   |  5 Pagesduring the profitable golden age of the studio system. It evokes the typical characteristics of the popular MGM Hollywood musical by relying on superstar names and infectious dance numbers. However, Singin in the Rain incorporates an additional level of parody into its nostalgic plot that focuses on the disruptive shift from silent movies to talkies. The film showcases classical Hollywood musical numbers supplemented by affectionate satire. The music of the film reflects each inherent lev el and inRead MoreMovie Analysis : The Heart Of Hollywood Cinema By Thomas Elsaesser And Warren Buckland Essay2207 Words   |  9 PagesStorytelling has always been at the heart of Hollywood cinema. Revisiting the theories of Propp we can see the difference between a films story and its discourse, a story is what is being told where as the narrative is how it is told - â€Å"[a story is] An account of a string of events occurring in space and time†¦ a narrative presents an order of events connected by the logic of cause and effect† (Pramaggiore Wallis, 2008) Thus, it is through a films narrative that Hollywood tells its audience the story. In ThomasRead MoreGran Torino: Challenging Stereotypes Essay1707 Words   |  7 Pagesabsence of a male dominate figure, enabling protagonist Theo to be a feminine figure exploits the idea of gender portrays the Hmong men to be stereotyped.Ethnicity and status also express multiple meanings through the cinematography and the Holl ywood narrative style illustrates many representation   of the western and eastern cultures These key terms gender, ethnicity   and status all intertwine with each other during the entire film. The Hmong culture have been stereotyped by the western culture concerningRead More Classical Hollywood Cinema Essay458 Words   |  2 Pages Classical Hollywood Cinema Classical Hollywood cinema is a character-centered cinema. Its characters are more or less stable, knowable, and psychologically coherent individuals who possess clearly defined, specific goals. Although this cinema is also a plot driven or action cinema, characters stand in the center and interact with them. Over the course of the narrative characters struggle to achieve their goals or solve their problems. They overcome those who standRead MoreThe Great Dictator ( 1940 ) And The Interview ( 2014 )1441 Words   |  6 Pagesyears, but two of those films stand out for how accurate their parodies are in reality, that stands up to a known oppressor. These two films are The Great Dictator (1940) and The Interview (2014). These two films share the comedic twist of Classical Hollywood Narrative to outline their story. Unlike many other films mocking a dictator these two films create a parody of a known figure in modern history to demoralize each despot for the good of the oppressed society. Outside of the film itself, they